LUCE Sells-Out Within Hours of Launch

Taraf, a prime residential property developer, achieved a remarkable feat as its first project, Luce, sold out all its exclusive units within hours of its launch.

This prominent launch reflects the high standards and quality of the project, the strong partnerships with stakeholders in the market as well as the interest from buyers for iconic and exclusive properties.

Low Ping, Group Chief Executive Officer at Yas Holding said: “We are thrilled to bring iconic property projects during the year as we continue to raise the standards of luxury and innovation.

The successful launch of Luce is a testament that we are creating a high-end project niche and Taraf is here to set new standards in design innovation and exceptional living lifestyles”.  

Luce is located on Palm Jumeirah, Dubai’s most celebrated destination, offering unrivalled beachfront views, private beach access to pristine white sands, exclusive lifestyle amenities, brilliant spacious apartments of 2 to 4-bedroom units with panoramic views, along with a duplex and a penthouse.

Ahmad Shibel, CEO of Taraf said: “We are very excited to see the tremendous interest in the launch of Luce, which gives us confidence in delivering unique and exclusive properties that offer contemporary luxury at Dubai’s iconic destinations. We are proud to be carving a new pathway in creating communities that elevate lifestyles in Dubai.”

Taraf has partnered with MZ Architects, a multi-award-winning architecture firm, for the design of Luce and AveNew Real Estate by RH, the sales agency that conducted market outreach, managed the branding and event to help achieve this success.